With its headquarters located in Tehran, SAMMIR is a business association established in 2014 based on its professional team’s knowledge and experience in related fields. SAMMIR will provide the F&B clients with high quality products and services. The foundation of this company is the mutual cooperation of its team through the years as well as the extreme passion of all members in coffee and hospitality business. The team consists of expert members with professional backgrounds in their respective fields.

At SAMMIR Co. we are devoted to having high degrees of professionalism in all our affairs, as well as staying in tune with the constantly changing local/international markets. We pursuit challenging goals and invest in technological advancements in order to maintain a competitive edge. While we truly believe our talent to be our greatest competitive advantage, we continue to maintain the highest standards of organizational performance through training, developing, rewarding, and retaining skills.

The basic function of the company is to source, market, and distribute Ho.Re.Ca foodstuff and accessories from both domestic and overseas markets. In Iran, we are well-established with highly professional sales, marketing, warehousing, and distribution operations. This enables us to deal with all major 5* and 4* hotels, high standard cafés and restaurants, chain supermarkets, as well as independent retail operators. We are continuously sourcing products that we find potentially capable of impacting the Iranian market. We have the necessary experience, knowledge, and capital to ensure the success of our suppliers.

In addition to the above mentioned activities, SAMMIR actively works to develop coffee culture in Iran and creates an efficient means of communication with coffee communities all around the world, while providing professional services within the frameworks of coffee industry in four main categories: (1) Sales and Distribution, (2) Training, (3) Consultation, (4) Café/Restaurant Establishment, and (5) Event Catering.